Kumho Tyres has welcomed a new racing format for the upcoming season of Kumho V8 Touring Car racing following the announcement of the new schedule.

Changes to the Kumho V8 Touring Car regulations will mean more racing laps for the series and the time attack style qualifying session being scrapped for a traditional 20 minute session. Each round will now comprise two x 15 minute races and one x 25 minute race.

John Mills, the motor sport co-ordinator for Kumho Tyres Australia, believes having more racing laps will create a more exciting series with tyre conservation becoming a key consideration for the field.

"Longer races mean that drivers will have to conserve their tyres and not go too hard to early. The Kumho tyre has proven to be durable throughout the weekend but drivers who don't consider tyre life will notice a drop off in performance in the races," explained John Mills.

Teams are able to use up to six tyres over the weekend and are limited to buying four new tyres each event from round two - meaning that teams will have to maintain their tyre bank between events as well as conserve their tyres on the track.

"It will be a great series to see. The changes they have made for 2012 will make it more of a spectacle and better for the competitors," John Mills said. 

The series is set to be more popular than ever in 2012 with the addition of a sixth round and the approval of the VZ Holden Commodore's eligibility.

Kumho's national marketing and training manager, David Basha, is elated with the growth the series has shown since the tyre company came on board.

"The Kumho V8 Touring Car series is a fantastic category and Kumho are thrilled to be involved again in 2012," David Basha said.

"Many of the cars have a rich history behind them and the series provides a place for the owners of these former V8 Supercars a place to race and V8 Supercar fans a place to see their favourite cars of yesteryear racing."

The series kicks off on 9 March at Eastern Creek before heading to Mallala Raceway in April and Winton Raceway in June. Round four will be held in August at Queensland Raceway, Phillip Island hosts round five in September and the series finale will take place at Sandown Raceway in November.

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America. Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WDs, light commercials, trucks and buses with a network centered around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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Kumho is pleading with motorists to check their tyres ahead of the busy Christmas and New Year period.

As we head into the busiest time of the year on our roads, car owners are being urged to check tyre condition and ensure their tyres are at the correct pressures.

David Basha, Kumho's national marketing and training manager, says there is a direct correlation between tyre condition and road safety.

"It's essential to maintain the recommended tyre pressure and regularly check tyre conditions to ensure optimum traction and handling," he stated.

"Not only does a properly maintained tyre improve handing and traction but it will also improve fuel economy and provide a more comfortable ride for you and your passengers."

Under or over inflated tyres don't provide proper contact with the road. Under inflated tyres also don't allow for heat dispersion and wear the outer edges of the tyre quicker. Over inflated tyres on the other hand have a small contact area, hamper the handling of the vehicle, highlight road imperfections as well as wear the centre of the tyre out quicker.

"Checking tyres only takes a couple of minutes but is small price to pay for safe, comfortable motoring," said David Basha.

Tyres should have at least two millimetres of tread to ensure the tyre can still channel water in wet conditions. Kumho recommends car owners check their tyre depth by placing a match stick in the grooves of the tyre. A tyre with sufficient tread won't have the match protruding the tread.

David Basha commented, "Every year, there are too many accidents on Australian roads and many of them can be prevented. Kumho urges everyone to regularly check tyre pressures and not to put off purchasing new tyres when their current ones are near the end of their working life to help make Australian roads a safer place."

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America. Kumho leads the world with the latest in tyre technology, safety and performance.

In Australia Kumho markets an extensive range of tyres for cars, 4WDs, light commercials, trucks and buses with a network centered around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

PINK FITTERS DAY HAS AN EVEN BRIGHTER FUTURE AS
AS KUMHO TYRE DEALERS INCREASE SUPPORT FOR THE MCGRATH FOUNDATION

Tyre fitters around the country will again be donning the pink in April 2012 when the blokey world of tyre retailing takes a day to get in touch with its feminine side and raise funds for one of the country’s best known charities, The McGrath Foundation.

On Friday April 20th close to 2500 tyre fitters around the country will be donning special pink shirts to raise money for the breast cancer charity as a part of the day organised by leading tyre manufacturer Kumho.

It will be the third year that Kumho Tyres has promoted the Pink Fitters Day as a fund raiser for the McGrath Foundation and this year promises to be bigger and better than ever with more dealers expected to participate, almost doubling the number of participants compared with the 2011 event

Kumho is organising Pink Fitters Day as added support for the McGrath Foundation, in addition to the $200,000 it has donated over the past two years and the commitment of a further $100,000 per year over the next two years.

The novel fundraising initiative involves the company’s network of tyre dealers around the country on Pink Fitters Day April 20th.

 Kumho tyre dealer staff and fitters around the country don the special pink shirts for the day as a sign of their support for the McGrath Foundation and the vital work it is doing in caring for women with breast cancer and their families through access to McGrath Breast Care Nurses in communities right across Australia as well as increasing breast awareness amongst young Australian women.

More than 400 tyre dealers and their staff who retail Kumho Tyres will wear pink shirts on April 20th with each shirt triggering another $10 donation to the McGrath Foundation, with a target to raise $25,000 from the day.

According to Kumho Tyre’s CEO, Mr Edmund Cho, the tyre industry maybe a very male dominated business, but there is strong and growing support for the Pink Fitters day amongst Kumho dealers.

“It shows that people in the tyre industry understand that breast cancer, as Glenn McGrath always says, doesn’t just affect women – it affects families,” said Mr. Cho.

Tyre dealers across every state and territory in Australia will participate in Pink Fitters Day as the initiative, now in its third year grows in success and popularity.

Mr. Cho went on to say that the initiative was part of the tyre makers ‘100,000 Good Reasons’ program, which will deliver $100,000 to the McGrath Foundation in 2012, and is in line with the company’s efforts to contribute positively to communities in which it does business all across the world.

“As a tyre company, Kumho is committed to working hard to provide a substantial contribution to the betterment of people and society in general.”

“Kumho has been marketing products in Australia for over 30 years and as a company we felt it was time to give back to the community,” said Mr. Cho.

“In Korea, our approach to corporate and social responsibility is described as “arum daun giup”, which literally translated means ‘beautiful company,’” said Mr. Cho.

As part of its commitment to social responsibility, Kumho is using innovative technology to develop more environmentally friendly tyres.

Tyre customers are urged to support Kumho’s backing of the McGrath Foundation by visiting their local Kumho tyre dealer even if it is just to offer a word of support to the pink clad tyre fitters and consultants or for a safety check of their vehicle.

“Pink Fitters Day is already established as a major annual event in the tyre industry as more and more tyre retailers come on board in years to come to support the McGrath Foundation and the great work it is doing to support women diagnosed with breast cancer and their families right across Australia,” Mr. Cho concluded.

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