PINK FITTERS DAY HAS AN EVEN BRIGHTER FUTURE AS
AS KUMHO TYRE DEALERS INCREASE SUPPORT FOR THE MCGRATH FOUNDATION
Tyre fitters around the country will again be donning the pink in April 2012 when the blokey world of tyre retailing takes a day to get in touch with its feminine side and raise funds for one of the country’s best known charities, The McGrath Foundation.
On Friday April 20th close to 2500 tyre fitters around the country will be donning special pink shirts to raise money for the breast cancer charity as a part of the day organised by leading tyre manufacturer Kumho.
It will be the third year that Kumho Tyres has promoted the Pink Fitters Day as a fund raiser for the McGrath Foundation and this year promises to be bigger and better than ever with more dealers expected to participate, almost doubling the number of participants compared with the 2011 event
Kumho is organising Pink Fitters Day as added support for the McGrath Foundation, in addition to the $200,000 it has donated over the past two years and the commitment of a further $100,000 per year over the next two years.
The novel fundraising initiative involves the company’s network of tyre dealers around the country on Pink Fitters Day April 20th.
Kumho tyre dealer staff and fitters around the country don the special pink shirts for the day as a sign of their support for the McGrath Foundation and the vital work it is doing in caring for women with breast cancer and their families through access to McGrath Breast Care Nurses in communities right across Australia as well as increasing breast awareness amongst young Australian women.
More than 400 tyre dealers and their staff who retail Kumho Tyres will wear pink shirts on April 20th with each shirt triggering another $10 donation to the McGrath Foundation, with a target to raise $25,000 from the day.
According to Kumho Tyre’s CEO, Mr Edmund Cho, the tyre industry maybe a very male dominated business, but there is strong and growing support for the Pink Fitters day amongst Kumho dealers.
“It shows that people in the tyre industry understand that breast cancer, as Glenn McGrath always says, doesn’t just affect women – it affects families,” said Mr. Cho.
Tyre dealers across every state and territory in Australia will participate in Pink Fitters Day as the initiative, now in its third year grows in success and popularity.
Mr. Cho went on to say that the initiative was part of the tyre makers ‘100,000 Good Reasons’ program, which will deliver $100,000 to the McGrath Foundation in 2012, and is in line with the company’s efforts to contribute positively to communities in which it does business all across the world.
“As a tyre company, Kumho is committed to working hard to provide a substantial contribution to the betterment of people and society in general.”
“Kumho has been marketing products in Australia for over 30 years and as a company we felt it was time to give back to the community,” said Mr. Cho.
“In Korea, our approach to corporate and social responsibility is described as “arum daun giup”, which literally translated means ‘beautiful company,’” said Mr. Cho.
As part of its commitment to social responsibility, Kumho is using innovative technology to develop more environmentally friendly tyres.
Tyre customers are urged to support Kumho’s backing of the McGrath Foundation by visiting their local Kumho tyre dealer even if it is just to offer a word of support to the pink clad tyre fitters and consultants or for a safety check of their vehicle.
“Pink Fitters Day is already established as a major annual event in the tyre industry as more and more tyre retailers come on board in years to come to support the McGrath Foundation and the great work it is doing to support women diagnosed with breast cancer and their families right across Australia,” Mr. Cho concluded.
